Análisis tipológico o de grupos (Clustering)

By Agell, Pere / Alegre, H. / Segarra, José Antonio

Marketing

Se explica cómo a través de la matriz de datos (individuos, variables) se pasa a la matriz distinta y, de ésta, a la formación de grupos. Se presentan distintos tipos de algoritmos, distinguiendo entre técnicas jerárquicas y no jerárquicas.

Collection: IESE (España)

Ref: MN-279

Format: PDF

Number of pages: 9

Publication Date: Mar 1, 1993

Language: Spanish

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Análisis tipológico o de grupos (Clustering)

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Análisis tipológico o de grupos (Clustering)

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Análisis tipológico o de grupos (Clustering)

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