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Case

Analyzing Consumer Perceptions (Spanish version)

By Dolan, Robert J.

Marketing

Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.

Collection: HBSP (USA)

Ref: HBS-503S26

Format: PDF

Number of pages: 15

Publication Date: Mar 16, 1999

Language: Spanish

Review date: Dec 12, 2001

What material is included in this case:

Other supplements

Description

Year: 2004

Geographic Setting: United States

Industry Setting: Wired telecommunications carriers

Analyzing Consumer Perceptions (Spanish version)

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Analyzing Consumer Perceptions (Spanish version)

What material is included in this case:

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Analyzing Consumer Perceptions (Spanish version)

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