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Case

Analyzing Consumer Preferences (Spanish version)

By Dolan, Robert J.

Marketing

Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.

Collection: HBSP (USA)

Ref: HBS-503S27

Format: PDF

Number of pages: 16

Publication Date: Mar 16, 1999

Language: Spanish

Review date: Dec 12, 2001

What material is included in this case:

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Description

Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.

Year: 1987

Geographic Setting: Sweden

Industry Setting: Electronic components; Wire & cable

Analyzing Consumer Preferences (Spanish version)

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Analyzing Consumer Preferences (Spanish version)

What material is included in this case:

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Analyzing Consumer Preferences (Spanish version)

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