Anecoop 2014-2018. Nota del Instructor

By Segura Alcaide, F. / Villafuerte Martín, A.

Marketing

En febrero de 2014 la dirección de Anecoop (la mayor cooperativa hortofruticola española y uno de los grandes operadores mundiales del sector) reflexionaba sobre los recientes resultados obtenidos, los mejores en toda la historia de la entidad. ¿En qué medida estos resultados habían sido fruto de las acciones acometidas en los últimos años? ¿Cuáles eran los nuevos retos que se presentaban para la cooperativa en aquel momento y qué líneas de actuación deberían impulsar para afrontarlos? El caso describe los orígenes y evolución de esta cooperativa de segundo grado, así como los principales retos y tendencias del mercado y del entorno y en qué medida podrían afectarles.

Collection: San Telmo (España)

Ref: IIST-MINT-130

Format: PDF

Number of pages: 17

Publication Date: Oct 1, 2014

Language: Spanish

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Anecoop 2014-2018. Nota del Instructor

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