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Case

Apple Computer 1999 (Spanish Version)

By Yoffie, David B. / Kwak, Mary

En 1980, Apple fue el líder de la industria del PC, pero en 1999, que había sufrido grandes pérdidas en las manos del campamento Wintel. Este caso examina los esfuerzos de Apple para crear una ventaja competitiva sostenible a medida que evoluciona la industria del PC. Después de discutir la historia de Apple y movimientos estratégicos anteriores (1977-1999), el caso plantea la pregunta: ¿Puede Steve Jobs de Apple hacen "increíblemente grandes" de nuevo?

Collection: HBSP (USA)

Ref: HBS-702S07

Format: PDF

Number of pages: 25

Publication Date: Mar 29, 1999

Language: Spanish

Review date: May 24, 1999

What material is included in this case:

Other supplements

Description

Year: 1977

Industry Setting: Personal computers

Apple Computer 1999 (Spanish Version)

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Apple Computer 1999 (Spanish Version)

What material is included in this case:

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Apple Computer 1999 (Spanish Version)

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