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Aqueduct Medical

Reference: E-92-E
Year: 2005
Number of pages: 19
Geographic Setting: Estados Unidos
Publication Date: Dec 1, 2005
Fecha de edición: Mar 15, 2016
Source: IESE (España)
Type of Document: Case

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Description

Aqueduct is a start up designing and manufacture a medical device to apply cold temperature after esthetic or traumatic surgery. Two MBAs from MIT and IESE and the team they put together are going through initial steps of the venture through medical trials. In parallel they need to raise the funding the company. Different funding for alternatives are evaluated. The location of Aqueduct Medical is San Francisco and the venture is addressed primarily to the US market.

Learning Objective

Issues considered are: - Technological evaluation - Regulations - Negotiations with different sources of funding - Team building - Marketing and sales of innovative products

Keywords

Entrepreneurs Negotiation Performance Evaluation Teams