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Banco Asturiano

Reference: F-800-E
Year: 2000
Number of pages: 10
Geographic Setting: Global
Publication Date: Sep 25, 2012
Source: IESE (España)
Type of Document: Case

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Description

The case assesses bank distribution and channel pricing strategy in relation to brokerage services. It explores the pros and cons of distribution through branches vs. online and the effect of pricing on volume growth.

Keywords

Financial instruments Financing General management Industry analysis Top management