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Case

Banco Asturiano

By Soley, Jorge

Finance

El caso lleva a cabo una evaluación de la estrategia de distribución y "pricing" de canales de comercialización bancarios en un producto como es la operativa bursátil. Se comparan los pros y contras de la distribución a través de oficinas y "on line" y el efecto del "pricing" en el incremento del volumen de negocio.

Collection: IESE (España)

Ref: F-800

Format: PDF

Number of pages: 10

Publication Date: Dec 4, 2006

Language: Spanish, English

Review date: May 28, 2007

Description

Year: 2000

Geographic Setting: Global

Banco Asturiano

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Banco Asturiano

Description

Banco Asturiano

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