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Case

Barcelo Hotels and Resorts (A) (Spanish version)

By Gourville, John T. / Bertini, Marco

Marketing

Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.

Collection: HBSP (USA)

Ref: HBS-512S05

Format: PDF

Number of pages: 30

Publication Date: Feb 18, 2011

Language: Spanish, English

What material is included in this case:

Other supplements

Description

Year: 2009

Geographic Setting: Spain

Industry Setting: Health care services

Barcelo Hotels and Resorts (A) (Spanish version)

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Barcelo Hotels and Resorts (A) (Spanish version)

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Barcelo Hotels and Resorts (A) (Spanish version)

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