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Case

Bayerische Motoren Werke AG (BMW) (Spanish Version)

By Dolan, Robert J.

Marketing

En 1992, BMW intenta revivir su posición en el mercado de los Estados Unidos. En 1991, las ventas de unidades habían caído a 53.000 desde 88.000 en 1987. El nuevo director general de América del Norte considera un plan multifacético para dar la vuelta a la situación.

Collection: HBSP (USA)

Ref: HBS-503S71

Format: PDF

Number of pages: 22

Publication Date: Apr 2, 1993

Language: Spanish

Review date: Jun 15, 1993

What material is included in this case:

Other supplements

Description

Year: 1992

Geographic Setting: United States

Industry Setting: Automotive

Bayerische Motoren Werke AG (BMW) (Spanish Version)

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Bayerische Motoren Werke AG (BMW) (Spanish Version)

What material is included in this case:

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Bayerische Motoren Werke AG (BMW) (Spanish Version)

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