BBVA Compass: Marketing Resource Allocation, Teaching Note

By Gupta, Sunil

Marketing

Teaching Note for 511-096.

Collection: HBSP (USA)

Ref: HBS-512051-E

Format: PDF

Number of pages: 16

Publication Date: Dec 5, 2011

Language: English

Review date: Apr 20, 2012

Description

Teaching Note for 511-096.

Year: 2010

Geographic Setting: United States

Industry Setting: Banking

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BBVA Compass: Marketing Resource Allocation, Teaching Note

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