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Case

Becton Dickinson y Compañía: programas de marketing multidivisionales

By Cespedes, Frank V. / Goode, Laura

Marketing

En respuesta a una incursión potencial competitivo a una cuenta clave, los directivos de Becton Dickinson están considerando un esfuerzo de marketing de múltiples divisiones.

Collection: HBSP (USA)

Ref: HBS-516S06

Format: PDF

Number of pages: 23

Publication Date: Oct 29, 1993

Language: Spanish

Review date: Nov 28, 1994

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Description

En respuesta a una incursión potencial competitivo a una cuenta clave, los directivos de Becton Dickinson están considerando un esfuerzo de marketing de múltiples divisiones.

Year: 1990

Geographic Setting: United States

Industry Setting: Medical supplies

Becton Dickinson y Compañía: programas de marketing multidivisionales

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Becton Dickinson y Compañía: programas de marketing multidivisionales

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