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Beidahuang, Teaching Plan
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Reference: HBS-914415-E
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Year: 2013
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Number of pages: 10
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Geographic Setting: Brazil;China
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Publication Date: Apr 21, 2014
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Source: HBSP (USA)
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Type of Document: Teaching Note
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Industry Setting: Agribusiness
Description
Teaching Note for 914412. This teaching plan is designed to support the teaching of Beidahuang, HBS No. 914-412, rev. March 2014. Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of its own commercial goals. Focusing on potential trade in Brazilian soybeans, the case asks students to re-evaluate the role of agricultural cooperatives in the global trading system and to assess what sort of model Beidahuang can create to capitalize on current industry trends while remaining true to its character as a leading Chinese agricultural grower and distributor.