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Case

Beth Israel Hospital, Boston (Spanish Version)

By Lovelock, Christopher H. / Bloom, T.

Marketing

El hospital está revisando sus servicios de obstetricia y tratando de decidir sobre el futuro de la estrategia relativa a las comunicaciones, los precios y las características del servicio. las tendencias ambientales importantes incluyen el aumento de la regulación gubernamental de la salud, un descenso de la natalidad, la competencia más intensa, y los cambios en las expectativas de atención de maternidad de las mujeres. Nueve páginas de pruebas incluyen las tendencias del mercado, perfiles competitivos, y los datos de costes y de ocupación.

Collection: HBSP (USA)

Ref: HBS-507S02

Format: PDF

Number of pages: 22

Publication Date: Mar 1, 1979

Language: Spanish

Review date: Nov 1, 1980

What material is included in this case:

Other supplements

Description

Year: 1978

Geographic Setting: Massachusetts

Industry Setting: Hospitals

Beth Israel Hospital, Boston (Spanish Version)

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Beth Israel Hospital, Boston (Spanish Version)

What material is included in this case:

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Beth Israel Hospital, Boston (Spanish Version)

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