Black & Decker Corp. (A): Power Tools Division

Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

Collection: HBSP (USA)
Ref: HBS-595057-E
Format: PDF
Number of pages: 13
Publication Date: Mar 30, 1995
Language: English, Spanish
Review date: Mar 30, 2001

What material is included in this case:

Other supplements

Description

Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
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Year: 1990
Geographic Setting: United States
Industry Setting: Hand tools & power tools

Black & Decker Corp. (A): Power Tools Division

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"Black & Decker Corp. (A): Power Tools Division"