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Case

Black & Decker Corp. (A): Power Tools Division

By Dolan, Robert J.

Marketing

Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

Collection: HBSP (USA)

Ref: HBS-595057-E

Format: PDF

Number of pages: 13

Publication Date: Mar 30, 1995

Language: English, Spanish

Review date: Mar 30, 2001

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Other supplements

Description

Year: 1990

Geographic Setting: United States

Industry Setting: Hand tools & power tools

Black & Decker Corp. (A): Power Tools Division

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Black & Decker Corp. (A): Power Tools Division

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Black & Decker Corp. (A): Power Tools Division

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