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Boots Unlimited: Getting a Foot in the Door (B)

By Farris, Paul W. / Goldberg, Rebecca

Marketing

Robert Rosen and his brother, Ryan, took a look at the slow pace at which the budget for their family-owned company, BootsUnlimited.com (BU), was being spent. Many of the keywords they had chosen for their Google AdWords campaign in the hopes of boosting online sales at BU, were not being clicked on. What changes did they need to make?

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-0971-E

Format: PDF

Number of pages: 2

Publication Date: Jun 20, 2019

Language: English

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Boots Unlimited: Getting a Foot in the Door (B)

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Boots Unlimited: Getting a Foot in the Door (B)

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