General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Supplementary Case

Boots Unlimited: Getting a Foot in the Door (C)

By Farris, Paul W. / Goldberg, Rebecca

Marketing

Ryan and Robert Rosen, brothers and co-owners of BootsUnlimited.com (BU) are approaching the end of their three-week experiment in testing keywords for their Google AdWords campaign, eliminating poor-performing keywords and occasionally adding new ones. Will their campaign be a success, or will they have to find some other way to market BU's boots?

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-0972-E

Format: PDF

Number of pages: 3

Publication Date: Jun 20, 2019

Language: English

What material is included in this case:

Other supplements

Description

Boots Unlimited: Getting a Foot in the Door (C)

Options of use

Number of copies

- +

As low as €6.21

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Leave your rating
"Boots Unlimited: Getting a Foot in the Door (C)"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Boots Unlimited: Getting a Foot in the Door (C)

What material is included in this case:

Description

Related

Boots Unlimited: Getting a Foot in the Door (C)

Are you interested in this product?

Do you find it interesting?

Leave your rating "Boots Unlimited: Getting a Foot in the Door (C)"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Boots Unlimited: Getting a Foot in the Door (C)"