Bud Light Boycott: How the King of Beers Lost Its Throne - Teaching Note

By Kirk Kristofferson / Alex Larwill

Marketing

Teaching note for product W37546.

Collection: Ivey Business School (Canada)

Ref: IVEY-W37547-E

Format: PDF

Number of pages: 7

Publication Date: Dec 12, 2024

Language: English

Description

Teaching note for product W37546.

Year: 2024

Learning Objective

The exercise is appropriate for undergraduate and graduate students in courses focused on organizational behaviour, business ethics, organizational learning, and business communication. The goal of this exercise is to help students do the following: Understand the purpose and benefits of structured dialogue. Introduce the L.E.A.R.N. dialogue model. Participate in a L.E.A.R.N. dialogue. Examine how dialogue can be used as a communication tool to foster more psychologically safe work environments where employees can grapple with complex ethical challenges.

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"Bud Light Boycott: How the King of Beers Lost Its Throne - Teaching Note"

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