Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note

By Stremersch, Stefan / Bellezza, Silvia

Marketing Service and Operations Management

The Caesar case is pretty flexible and lends itself easily to the debate of the following four main topics: Conjoint Analysis, Ambidextrous Organization, Brand Endorsement and Implementation. Depending on the learning objectives, the case discussion can be tailored around any of the four foci. The teaching note deals in depth with each area of discussion and provides Professors with suggestions on how to lead class discussion.

Collection: IESE (España)

Ref: MT-31-E

Format: PDF

Number of pages: 12

Publication Date: Feb 18, 2010

Language: English

Review date: Feb 20, 2015

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Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note

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