Camper: Imagination is not Expensive - Teaching note

By Mitchell, Jordan / Velamuri, Rama

Entrepreneurship

Camper is one of Spain's most well-known brands in and outside of the country. Throughout its 30-year history, Camper has been known for its innovative designs, approach to outsourcing manufacturing and its in-store design. As of 2005, its facing increasing competition from multinationals such as Nike. Students will be faced with understanding how Camper has brought creativity and imagination to their business and what management can do to thrive in the future.

Collection: IESE (España)

Ref: ET-10-E

Format: PDF

Number of pages: 12

Publication Date: Jul 24, 2007

Language: English, Spanish

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Camper: Imagination is not Expensive - Teaching note

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