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Case

Camper: Imagination is not Expensive

By Mitchell, Jordan / Velamuri, Rama

Entrepreneurship

Camper is one of Spain's most well-known brands in and outside of the country. Throughout its 30-year history, Camper has been known for its innovative designs, approach to outsourcing manufacturing and its in-store design. As of 2005, its facing increasing competition from multinationals such as Nike. Students will be faced with understanding how Camper has brought creativity and imagination to their business and what management can do to thrive in the future.

Collection: IESE (España)

Ref: E-105-E

Format: PDF

Number of pages: 20

Publication Date: Jun 12, 2007

Language: English, Spanish

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Description

Year: 2005

Geographic Setting: España

Camper: Imagination is not Expensive

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Camper: Imagination is not Expensive

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Camper: Imagination is not Expensive

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