This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Carrera, S.A.
English , Spanish
-
Reference: DG-959-E
-
Year: 1988
-
Number of pages: 7
-
Geographic Setting: España
-
Publication Date: Jan 1, 1990
-
Fecha de edición: Jan 24, 2007
-
Source: IESE (España)
-
Type of Document: Case
Description
In the context of the delicate situation of a small soft drink company founded a couple of years previously by two young Valencians, this case presents a varied set of factors that make the company's owners wonder whether they should continue with the business or not. The case offers a good teaching opportunity for practicing the collection of relevant but simple information, and for applying useful methodologies for the analysis of business situations, and evaluating action alternatives on the basis of both quantitative and qualitative criteria.