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Chemical Labour Grouping, European Economic Interest Grouping

Parés Canalias, Francisco ; Renart, Lluís G.

Reference: M-793-E
Year: 1988-89
Number of pages: 28
Publication Date: Jan 1, 1991
Source: IESE (España)
Type of Document: Case

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Description

On March 13, 1990, Chemical Labour Grouping, European Economic Interest Grouping (CLG, EEIG) was incorporated as the first EEIG established in Spain. It was formed by four paint manufacturers: Spanish, French, German and British. Its principal target markets were automobile manufacturers and it competed with large multinational paint manufacturers. The case describes EEIG's management, and the situation and perspectives just after its conception. This case won an award in The European Foundation for Management Development Case Study Competition, 1991.

Keywords

Common Market Competition Crisis