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Segmentación del mercado (B)
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Reference: MN-165
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Number of pages: 6
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Publication Date: Jan 1, 1985
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Fecha de edición: Jan 1, 1985
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Source: IESE (España)
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Type of Document: Technical Note
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Industry Setting: Detallistas
Description
Variables a tener en cuenta al segmentar en el mercado. Material suplementario: MN-158 Elección del mercado.