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The Costs of Racial "Color Blindness"

Reference: HBS-F1307B-E
Number of pages: 2
Publication Date: Jul 1, 2013
Source: HBSP (USA)
Type of Document: Article

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Description

Pretending not to notice race for fear of appearing prejudiced actually has the opposite effect--others will perceive you as more biased. Research documenting this effect suggests that smart companies will deal with the subject of race head-on and will recognize that "embracing diversity" means recognizing all races, including the majority one.

Keywords

Diversity Hiring & employment Racial discrimination