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44 items were found using the following search criteria
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A Bowl of Good: Defining the Partnership
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0183-EEntrepreneurshipKatrina Didot is founder and owner of A Bowl of Good, an organic soup business in Harrisonburg, Virginia. A Bowl of Good has been part of a café selling original soups and other foods, and has also sold soups at farmers markets, through distributors, and through other restaurants. Didot believes her business has plateaued and is seeking a partner in order to grow. However, she has had bad experiences with a number of partnerships and agreements, ...Starting at €8.20
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Coalfields Coffee: Where to Go?
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0184-EEntrepreneurshipGary and Renee Harris are a husband-and-wife team of entrepreneurs who are planning on opening a coffee shop in southwest Virginia. Gary has worked in food service and Renee has been a business manager for a small medical practice. They plan to rely on this experience and their passion for cooking to succeed. They intend to open a breakfast-and-lunch-focused casual restaurant—a coffee shop rather than a diner or full restaurant. In their home tow...Starting at €8.20
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Quail Cove Farms (A): One Night and a Big Decision
Fairchild, Gregory B.; Tucker, CharlesCase DARDEN-ENT-0168-EEntrepreneurshipNearly every dollar Bill and Elaine Jardine had earned over the previous decade had been invested in their farm and warehouse. They had spent more than $150,000 in land and equipment. And they had sunk into their business, Quail Cove Farms, immeasurable amounts of what Bill Jardine considered to be their biggest asset: their labor. They had lost nearly everything. Now, the couple had some soul-searching to do. The Jardines gave hard thought to wh...Starting at €8.20
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Quail Cove Farms (B): Catching the Organics Wave
Fairchild, Gregory B.; Tucker, CharlesCase DARDEN-ENT-0169-EEntrepreneurshipThis case continues the story of Bill and Elaine Jardine from "Quail Cove Farms (A): One Night and a Big Decision." The Jardines, having moved into distribution, now face two decisions. First, they must evaluate whether they should continue to pursue each of their three channels of business (farming, retail sales, and distribution); second, they need to decide if they should shift their sales and marketing efforts to the internet with the help of...Starting at €5.74
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Haynsworth's Inc.: Should I Stay or Should I Go?
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0171-EEntrepreneurshipCharles Haynsworth III is the president of Haynsworth’s Inc., an office-supply firm in Danville, Virginia, that his grandfather founded. The store is a town institution and has been in operation and run by a member of the Haynsworth family since 1937. The case is set in 1997, as big-box retail stores and office-supply superstores are beginning to change the retail character of many towns throughout the United States. Haynsworth’s Inc.’s profits a...Starting at €8.20
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iCompute: The Marsh/Jones Dilemma
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0178-EEntrepreneurshipJane Ryan is founder, owner, and CEO of iCompute, a computer-services firm. Ryan founded the company in 1995 and it has grown steadily, providing computer and networking services to a variety of clients. Initial growth was fueled by large contracts with large institutions, but more recently, growth has come from middle- and smaller-sized contracts. Furthermore, the industry space has become crowded with competitors and computer services is more o...Starting at €8.20
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool
Fairchild; Gregory B.; Rourke; BradCase DARDEN-ENT-0176-EEntrepreneurshipWith humble and unconventional roots; Jim Fonner's outdoor furniture company; ParknPool; began in Florida selling patio furniture door to door to hotels. Fonner and his then-partner dressed as the Blues Brothers in order to attract attention and gain sales. Over the decade; the business has grown and is now an industry leader in outdoor furniture supplies. Almost all of the firm’s selling is done over the internet. Revenues have grown year over y...Starting at €8.20
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New River Apparel: Trot or Gallop?
Fairchild, Gregory B.; Tucker, CharlesCase DARDEN-ENT-0194-EEntrepreneurshipMarjorie Burnett, who runs a clothing outlet with lagging revenues in Tennessee, is considering taking a gamble on starting a new business. She has to decide whether expansion—offering even more products—is the answer to increasing her revenue, and whether would that decision be more profitable than her present business, given that the storefront she's considering is in a relatively unpopulated rural area. Would a new business be worth the invest...Starting at €8.20
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Bolt Newspapers: Is There a Future in Print Media?
Fairchild, Gregory B.; Warner, BrianneCase DARDEN-ENT-0191-EEntrepreneurshipJane Darcy is the editor of Bolt, a free daily newspaper in Richmond, Virginia, and she has been working since January 2007 to build a devoted readership. Published Monday through Friday, Bolt features topics such as local news and sports and is written in a snappy style to appeal to readers between 18 and 34 years old. Advertising has been steadily climbing, but Bolt's parent company is suffering, and the free paper might therefore be on the cho...Starting at €8.20
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Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0193-EEntrepreneurshipElizabeth Franks, CEO of Virginia Business Ventures Inc. (VBV), has a week until her July 2010 board meeting. VBV just completed a six-month marketing and advertising campaign for a new product line and strategic rebranding, and early responses from the board indicated mixed feelings. Franks knows that the board is looking to her for keen analysis and a way forward. What should she recommend?Starting at €8.20