To maximize their effectiveness, color cases should be printed in color. Which businesses should a firm expand into? This question of corporate scope is central to corporate strategy. Flawed scope decisions can have severe consequences, and the trauma experienced by many companies as a result of mistaken decisions to expand scope is often large. What leads to such mistakes? Where do managers go wrong? And, what might be a sensible logic by which ...

Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context.

This case presents Harlequin in 1979 at the peak of its success. The company is looking at diversification, trying to use its ever increasing cash flow. Specific issues are the type of diversification (if any) the company should engage in, and whether it should set up its own sales force in the U.S. The general issue is one of accurately identifying Harlequin's capabilities. This case should be used, although it is not strictly necessary, with th...

Aer Lingus, the Irish international airline, is proposing to buy ATS, a small but rapidly growing robotics firm. Negotiations have been protracted and earn out is professed. The owner appears to be getting cold feet. Should Aer Lingus continue? This is the first in a three case series titled, Aer Lingus - ATS (A), Aer Lingus - ATS (B1) and Aer Lingus - ATS (B2) addressing minority shareholders who are also key managers. (A 12-minute video, Aer Li...

The president of Mr. Jax is faced with a strategy and resource related decision. The company has pursued a product diversification strategy during the past several years, but the Free Trade environment would best suit a strategy of expansion into the U.S. market. Unfortunately, limited resources require the president to make some choices regarding a future strategy for Mr. Jax.

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy course on corporate strategy for diversified firms.

Daytun Inc. is a small office equipment company ($6 million in revenues) which focuses primarily on photocopier sales and service in the London, Ontario market. In the 10 years since its formation, Daytun's strategy of high quality products and high levels of service at moderate price has enabled them to outperform local operations of large multinationals such as Xerox and Canon, and they currently have the leading market share position in London...