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Case

Masco Corp. (A) (Spanish version)

By Porter, Michael E. / Montgomery, Cynthia A. / Moorman, Charles W.

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy course on corporate strategy for diversified firms.

Collection: HBSP (USA)

Ref: HBS-315S11

Format: PDF

Number of pages: 11

Publication Date: Apr 26, 1989

Language: Spanish

Review date: Dec 16, 1998

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Description

Year: 1985

Geographic Setting: United States

Industry Setting: Furniture

Masco Corp. (A) (Spanish version)

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Masco Corp. (A) (Spanish version)

What material is included in this case:

Description

Masco Corp. (A) (Spanish version)

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