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73 items were found using the following search criteria
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Destin Brass Products Co. (Spanish version)
Bruns, William J., Jr.Case HBS-102S13Accounting and ControlA specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two volume-based systems are described and illustrated.Starting at €8.20
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Brita Products Co. (Spanish version)
Deighton, JohnCase HBS-503S63MarketingClorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a close, and management must use its legacy, an installed based and a strong brand equity, to take the business forward into a less friendly environment. Students can model the relatio...Starting at €8.20
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Why Business Models Matter (Spanish version)
Magretta, JoanArticle HBS-R0205FStrategycompetition. That's the job of strategy. Illustrated with examples from companies like American Express, EuroDisney, Wal-Mart, and Dell Computer, this article clarifies the concepts of business models and strategy, which are fundamental to every company's performance.Starting at €8.20
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Customer Profitability and Lifetime Value
Ofek, ElieCase HBS-503019-EMarketingIntroduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.Starting at €8.20
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Venture Out Alone (Spanish version)
Desai, Mihir A.; Foley, C. Fritz; Hines, James R., Jr.Article HBS-F0403DEconomicsFor years, managers assumed that the best way to take advantage of opportunities abroad was to ally with local companies. But a fundamental shift in the cost/benefit equation has led businesses to forgo partnerships in favor of owning foreign affiliates outright.Starting at €8.20
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Innovation Value Chain (Spanish version)
Hansen, Morten T.; Birkinshaw, JulianArticle HBS-R0706JStrategythe innovation value chain. It comprises the three main phases of innovation (idea generation, conversion, and diffusion) as well as the critical activities performed during those phases (looking for ideas inside your unit; looking for them in other units; looking for them externally; selecting ideas; funding them; and promoting and spreading ideas companywide). Using this framework, managers get an end-to-end view of their innovation efforts. T...Starting at €8.20
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Natureview Farm (Spanish version)
Fleming, Karen MartinsenCase HBS-208S18MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organic yogurt with $13 million in revenues, is the leading national yogurt brand (24% market share) sold into natural foods stores. It has achieved this through its special yogurt manufacturing process...Starting at €8.20
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Natureview Farm
Fleming, Karen MartinsenCase HBS-2073-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organicStarting at €8.20
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Charge What Your Products Are Worth
Bala, Venkatesh; Green, JasonArticle HBS-F0709D-EMarketingFor customers, value has two components: benefits received and price paid. After gauging their customers' perceptions of value, managers can plot a simple chart that reveals any misalignment and use it to balance the benefit-price equation.Starting at €8.20
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Charge What Your Products Are Worth (Spanish version)
Bala, Venkatesh; Green, JasonArticle HBS-F0709DMarketingFor customers, value has two components: benefits received and price paid. After gauging their customers' perceptions of value, managers can plot a simple chart that reveals any misalignment and use it to balance the benefit-price equation.Starting at €8.20