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Case

Customer Profitability and Lifetime Value

By Ofek, Elie

Marketing

Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.

Collection: HBSP (USA)

Ref: HBS-503019-E

Format: PDF

Number of pages: 9

Publication Date: Aug 7, 2002

Language: English

Review date: Nov 22, 2016

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Description

Industry Setting: Industry Setting:Retail trade

Customer Profitability and Lifetime Value

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Customer Profitability and Lifetime Value

What material is included in this case:

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Customer Profitability and Lifetime Value

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