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46 items were found using the following search criteria
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An Introduction and Vocabulary (Spanish version)
Rukstad, Michael G.Case HBS-306S17Economics1) the economy as a circular flow, 2) supply and demand, 3) aggregate supply and aggregate demand, and 4) an introduction to National Income accounting.Starting at €8.20
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Basic Quantitative Analysis for Marketing (Spanish version)
Dolan, Robert J.Case HBS-506S24MarketingShows how to calculate and use the break-even volume in marketing decision making.Starting at €8.20
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Beauregard Textile Co. (Spanish version)
Aguilar, Francis J.Case HBS-113S01StrategyThe sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for analysis. The case provides an opportunity to practice contribution analysis, considering fixed and variable costs as reported in a typical cost report. Also tests the students' abili...Starting at €8.20
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American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
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Note on Microeconomics for Strategists (Spanish version)
Corts, Kenneth; Rivkin, Jan W.Case HBS-704S06StrategySummarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the quantity of goods traded in a market and the price paid for those goods, with special attention to the way that external events influence the quantity traded and the price paid. Section IV...Starting at €8.20
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Triple-A Supply Chain (Spanish version)
Lee, HauArticle HBS-R0410FStrategyOnly companies that build supply chains that are agile, adaptable, and aligned get ahead of their rivals. All three components are essential; without any one of them, supply chains break down. Great companies create supply chains that respond to abrupt changes in markets. Agility is critical because in most industries, both demand and supply fluctuate rapidly and widely. Supply chains typically cope by playing speed against costs, but agile ones...Starting at €8.20
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Rapid-Fire Fulfillment (Spanish version)
Ferdows, Kasra; Lewis, Michael A.; MacHuca, Jose A.D.Article HBS-R0411GService and Operations ManagementWould you send a half-empty truck across Europe or pay to airfreight coats to Japan twice a week? Would you move unsold items out of your shop after only two weeks? Would you run your factories just during the day shift? Is this any way to run an efficient supply chain? For Español clothier Zara it is. Not that any one of these tactics is especially effective in itself. Rather, they stem from a holistic approach to supply chain management that op...Starting at €8.20
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Aligning Incentives in Supply Chains (Spanish version)
Narayanan, V.G.; Raman, AnanthArticle HBS-R0411FService and Operations ManagementIf the firms work together to serve consumers, they will all win. However, they can do that only if incentives are aligned. Companies must acknowledge that the problem of incentive misalignment exists and then determine its root cause and align or redesign incentives. They can improve alignment by, for instance, adopting revenue-sharing contracts, using technology to track previously hidden information, or working with intermediaries to build tr...Starting at €8.20
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Inventory-Driven Costs (Spanish version)
Callioni, Gianpaolo; De Montgros, Xavier; Slagmulder, Regine; Van Wassenhove, Luk N.; Wright, LindaArticle HBS-R0503JService and Operations Managementcomponent devaluation costs for components still held in production; price protection costs incurred when product prices drop on goods distributors still have on their shelves; product return costs that have to be absorbed when distributors return and receive refunds on overstock items; and obsolescence costs for products still unsold when new models are introduced. By developing metrics to track those costs in a consistent way throughout the PC...Starting at €8.20
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Defeating Feature Fatigue (Spanish version)
Rust, Roland T.; Thompson, Debora Viana; Hamilton, Rebecca W.Article HBS-R0602EMarketingmaximizing the net present value of the typical customer's profit stream. The authors also advise companies to build simpler products, help consumers learn which products suit their needs, develop products that do one thing very well, and design market research in which consumers use actual products or prototypes.Starting at €8.20