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- Ghemawat, Pankaj; Reiche, SebastianTechnical Note DPON-359-ELeadership and People Management, StrategyThis note discusses the role of national cultural value differences for global business. The persistence of cultural value differences is particularly relevant for large global companies that are exposed to multiple national cultures in their daily operations. This is because it forces companies to adapt their practices and approaches to every culturally distinct context they operate in. While the concepts discussed in this note apply more broadl...
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