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14 items were found using the following search criteria
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The Pharmaceutical Industry Faces AIDS in Africa (Spanish version)
Bartlett, Nicholas; Spar, Debora L.Case HBS-712S18EconomicsIn the final years of the 20th century, the world was hit by a plague of epidemic proportions--AIDS, a life-threatening disease that remained stubbornly immune to any cure or vaccine. In the developed nations of the West, AIDS was slowly brought under control through a combination of education, prevention, and cutting-edge medicines. But in the developing world, where health care expenditures were often paltry, AIDS continued to rampage. By the y...Starting at €8.20
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AIDS Is Your Business (Spanish version)
Rosen, Sydney; Simon, Jonathon; Vincent, Jeffrey R.; MacLeod, William; Fox, Matthew; Thea, Donald M.Article HBS-R0302FEconomicsIf your company operates in a developing country, AIDS is your business. Although Africa has received the most attention, AIDS is also spreading swiftly in other parts of the world. Why should executives be concerned about AIDS? Because it is destroying the twin rationales of globalization strategy--cheap labor and fast-growing markets--in countries where people are heavily affected by the epidemic. Fortunately, investments in programs that preve...Starting at €8.20
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Cipla (Spanish version)
Deshpande, Rohit; Winig, LauraCase HBS-520S15MarketingThe head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla's role in forcing global pharmaceutical companies to lower th...Starting at €8.20
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Cutting the Cost of HIV (Spanish version)
Reddy, Mergen; Swanepoel, BoetieArticle HBS-F0609BBy approaching HIV infection among Russian and Botswanan miners as a financial problem, a Deloitte consultant and a mine executive created programs that improved employees' health and reduced the costs to the mines.Starting at €8.20
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PSI India--Will Balbir Pasha Help Fight AIDS? (B)
Ofek, ElieCase HBS-507058-EAn abstract is not available for this product. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €5.74
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Cipla, Teaching Note
Deshpande, Rohit; Sesia, AldoTeaching Note HBS-307021-EMarketingTeaching Note to (503-085).Starting at €0.00
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PSI India - Will Balbir Pasha Help Fight AIDS (A) and (B), Teaching Note
Ofek, ElieTeaching Note HBS-508122-ETeaching Note for [507032] and [507058].Starting at €0.00
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Life's Work: Annie Lennox
Lennox, Annie; Beard, AlisonArticle HBS-R1010Q-ELeadership and People ManagementA four-time Grammy winner and UNAIDS goodwill ambassador talks about what drives her as an artist and an activist.Starting at €8.20