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22 items were found using the following search criteria
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Team New Zealand (A) (Spanish version)
Iansiti, MarcoCase HBS-602S08Service and Operations ManagementThe case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach construction, they must decide whether to build both boats at the same time and, if so, whether to vary their designs. The decision hinges on evaluating the benefits of different expe...Starting at €8.20
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Innovate Faster by Melding Design and Strategy
Chhatpar, RaviArticle HBS-F0709J-EIf designers are brought into the innovation process at the very beginning, they can test prototypes and share users' responses even as the business case is being developed, enabling companies to nimbly adjust to changes in market opportunities.Starting at €8.20
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Innovate Faster by Melding Design and Strategy (Spanish version)
Chhatpar, RaviArticle HBS-F0709JIf designers are brought into the innovation process at the very beginning, they can test prototypes and share users' responses even as the business case is being developed, enabling companies to nimbly adjust to changes in market opportunities.Starting at €8.20
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Design Thinking
Brown, TimArticle HBS-R0806E-EStrategyIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation's terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up. Brown, the CEO and president...Starting at €8.20
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Design Thinking (Spanish version)
Brown, TimArticle HBS-R0806EStrategyIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation's terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up. Brown, the CEO and president...Starting at €8.20
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Vipp A/S, Teaching Note
Austin, Robert D.Teaching Note HBS-609099-EMarketingTeaching Note for [607052].Starting at €0.00
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Early Prototypes Can Hurt a Team's Creativity (Spanish version)
Leonardi, PaulArticle HBS-F1112BQuick-and-dirty prototypes can help move projects forward. But many companies rapidly follow them with polished prototypes--and everyone focuses on the prototype, not on the remaining ambiguities about the problem the product is meant to solve or the obstacles in the way. This "innovation blindness" can delay a project or sink it altogether.Starting at €8.20
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Early Prototypes Can Hurt a Team's Creativity
Leonardi, PaulArticle HBS-F1112B-EQuick-and-dirty prototypes can help move projects forward. But many companies rapidly follow them with polished prototypes--and everyone focuses on the prototype, not on the remaining ambiguities about the problem the product is meant to solve or the obstacles in the way. This "innovation blindness" can delay a project or sink it altogether.Starting at €8.20
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Is the Social Sector Thinking Small Enough
Vossoughi, SohrabArticle HBS-F1112F-EThe social sector could learn a lot from the "just do it" approach of design firms. When designers want to explore a new strategy, product, or service, they don't waste time describing it to dozens of groups and trying to get them to adopt it wholesale. They build prototypes, test them with small sets of users, and then roll out what works.Starting at €8.20
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OpenIDEO
Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Pokrywa, Stephanie HealyCase HBS-612066-EEntrepreneurship, Innovation and Change, StrategyThe case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow dono...Starting at €8.20