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    OpenIDEO

    Lakhani, Karim R. ; Fayard, Anne-Laure ; Levina, Natalia ; Pokrywa, Stephanie Healy

    • Reference: HBS-612066-E

    • Year: 2011

    • Number of pages: 29

    • Geographic Setting: Ghana;New Zealand

    • Publication Date: Feb 24, 2012

    • Fecha de edición: Oct 29, 2013

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Electron microscopes;Private equity firms

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    Description

    The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.

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    Keywords

    CAD Collaborative innovation Creativity Design Growth strategy Innovation Marketing Patents Product development Prototypes Social issues