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Case

OpenIDEO

By Lakhani, Karim R. / Fayard, Anne-Laure / Levina, Natalia / Pokrywa, Stephanie Healy

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.

Collection: HBSP (USA)

Ref: HBS-612066-E

Format: PDF

Number of pages: 29

Publication Date: Feb 24, 2012

Language: English

Review date: Oct 29, 2013

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Description

Year: 2011

Geographic Setting: Ghana;New Zealand

Industry Setting: Electron microscopes; Private equity firms

OpenIDEO

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OpenIDEO

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OpenIDEO

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