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2 items were found using the following search criteria
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Innovating for Cash (Spanish version)
Andrew, James P.; Sirkin, HaroldArticle HBS-R0309EDespite companies' almost fanatical worship of innovation, most new products don't generate money. That's because executives don't realize that the approach they take to commercializing a new product is as important as the innovation itself. Different approaches can generate very different levels of profit. Companies tend to favor one of three different innovation approaches, each with its own investment profile, profitability pattern, risk profi...Starting at €8.20
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Being Early Beats Being Better
Greve, Henrich R.; Seidel, Marc-David L.Article HBS-F1406D-EStrategyResearch on product adoption in the airline industry suggests that being first to market can make a big difference to an offering's success, even if the customers are companies rather than consumers.Starting at €8.20