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25 items were found using the following search criteria
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Let the Revolution Begin!
Dutta, SoumitraArticle ART-1966-EStrategyFollowing initial foot-dragging, many Fortune 500 companies are now actively embracing Web 2.0 tools. Among the major benefits, they cite increased collaboration, a democracy of talents, a corporate culture of trust and potential productivity gains. The Enterprise 2.0 revolution, it seems, is finally happening. But revolutions can be as disruptive as they are empowering. Clearly, if the e-revolution is indeed happening, then executives urgently n...Starting at €8.20
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Land O'Lakes: The Search for Growth
Moore, Marian Chapman; Liedtka, Jeanne M.; West, MimiCase DARDEN-S-0248MarketingThis field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Designing an Employee Wellness Approach” [UVA-S-0240] and “DStarting at €8.20
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Land O'Lakes: The Search for Growth
Moore, Marian Chapman; Liedtka, Jeanne M.; West, MimiCase DARDEN-S-0248-EMarketingThis field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Designing an Employee Wellness Approach” [UVA-S-0240] and “Design Thinking at Trenton State College: Designing a Faculty Retirement Experience” [UVA-S-0241]). A teaching note for all three cases, “Design Thinking Course Module (TN)” (UVA-BP-0550TN), offer...Starting at €8.20
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El liderazgo de los millennials: Rasgos de una generación
Stein, Guido; Mesa, Rafael; Martín, MiguelTechnical Note DPON-130Leadership and People Management, MarketingEsta nota tiene como objetivo explicar quiénes son los millennials, cuál es su origen y cómo es su forma de ser. Se trata de una generación especial -aunque todas lo sean a su modo- porque, sin llegar a ser revolucionaria, sí ha sido original al manifestar que no le acaba de gustar el mundo que le estamos legando. En los testimonios que aportamos más adelante, se lee que a menudo los millennials ceden a los hábitos sociales imperantes, como los q...Starting at €8.20
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Los millennials, el trabajo y la empresa: políticas de gestión y estilos de liderazgo
Stein, Guido; Mesa, Rafael; Martín, MiguelTechnical Note DPON-131Innovation and Change, Leadership and People Management, StrategyEn esta nota técnica, se describe la actitud de la generación incorporada, recientemente, al mercado de trabajo; se aborda, sintéticamente, cuáles son las claves para la adaptación de las políticas de gestión clásicas a esta nueva realidad, y se indica cuáles son los estilos de dirección demandados por los empleados más jóvenes. Cuando los millennials comenzaron a incorporarse al mercado laboral, los miembros de la generación X (nacidos entre lo...Starting at €8.20
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Delhi Metro Rail Corporation (B): Doing More with Less
Somnath Chakrabarti; B. S. KiranCase IVEY-9B16A050-EMarketing, StrategySupplement for product 9B16A049.Starting at €5.74
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Campus FundSource: An Accelerator-Assisted Start-Up
Michele K. MasterfanoCase IVEY-9B16M178-EEntrepreneurship, Marketing, StrategyIn the fall of 2010, the founders of Campus FundSource, an organization developed to help campus groups raise money for their respective causes, were asked to present to a potential investor. The three founders were struggling with how to scale their start-up that connected campus groups that needed funding (such as language groups, intramural sports teams, and singing groups) with major brands that were trying to reach a younger demographic with...Starting at €8.20
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Creatively Solving Complex Problems at Great United Bank
Vilà, Joaquim; Doval, HismaelCase SM-1651-EDecision Analysis, Innovation and Change, StrategyWorking at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.Starting at €8.20
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Los millennials y la tecnología
Stein, Guido; Martín, MiguelTechnical Note DPON-138Information Technologies, Innovation and Change, Leadership and People ManagementLa generación millennial se ha convertido en un tópico extensamente analizado y es difícil exagerar la importancia que el concepto ha llegado a alcanzar a día de hoy para las empresas. Esta generación convive ya laboralmente con las denominadas "generación saliente", "del baby boom" y "X". Mientras que gran parte de ellos ha accedido ya al mercado laboral, la otra está llamando a la puerta de las organizaciones, que se han dado cuenta de un hecho...Starting at €8.20
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Honda Canada: Relaunching Honda Fit
June Cotte; Ramasastry ChandrasekharCase IVEY-9B17A060-EEntrepreneurship, MarketingIn May 2014, Honda Canada was planning to relaunch the Honda Fit—its entry-level car. The purpose of the relaunch was to kick-start growth in sales of the Honda Fit, which had fallen from 14,836 units in the launch year of 2008 to 9,512 units in 2013. The target customer group was an up-and-coming demographic cohort known as millennials. Honda Canada's manager of Customer Conquest Management was mandated with strategizing and executing the relaun...Starting at €8.20