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    1. Fundamentos para la gestión en tiempos de crisis

      Fernández, Albert
      Technical Note ASNN-11
      Knowledge and Communication, Leadership and People Management
      No siempre y no todas las organizaciones tienen en cuenta los fundamentos que requiere cualquier gestión empresarial. Los tiempos de crisis hacen que sea aún más fácil olvidarlos ... o quizás sea una buena oportunidad para recordarlos. Esta nota técnica revisa aspectos clave para gestionar en tres ámbitos, el negocio, su financiación y sus personas, teniendo también en cuenta cómo la crisis afecta a cada uno de los aspectos clave.

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    2. Decide cómo actuar y piensa por ti mismo

      Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Stein, Guido; Weber, Eric
      Technical Note ASNN-13
      Knowledge and Communication, Leadership and People Management
      La complejidad y discrecionalidad de las decisiones directivas aconsejan dejarse de esquemas mentales preconcebidos, y usando lo que pueden tener de buenos, generar el propio "aparato de mirar" para las cuestiones no técnicas o de alta incertidumbre. Esta nota está basada en la nota "Piensa por ti mismo" de los mismos autores, ASNN-7.

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    3. Route 11 Potato Chips

      Wilcox, Ronald T.; Santos, Carlos Michael
      Case DARDEN-M-0810-E
      Marketing
      Route 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze ...

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    4. Ya no eres un técnico: Directivos y técnicos: dos maneras de trabajar

      Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Weber, Eric; Stein, Guido
      Technical Note ASNN-14
      Leadership and People Management
      Los directivos toman decisiones cuyo contenido es el quehacer de sus dirigidos. Por su propia naturaleza, los directivos tratan con la libertad de sus dirigidos, lo que convierte sus decisiones en necesariamente prudenciales. Este caso está basado en el caso de Juan Carlos Vázquez-Dodero, Rafael Fraguas, Luis Palencia, Mike Rosenberg y Eric Weber, "Tú no eres un técnico", ASNN-8, IESE, 2005.

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    5. Massport (A): The Aftermath of 9/11

      Roberto, Michael A.; Ferlins, Erika M.
      Case HBS-304081-E
      Leadership and People Management
      This case looks at the turnaround at the Massachusetts Port Authority after the 9/11 terrorist attacks. It begins with the situation during the immediate aftermath of 9/11 and then describes how the new CEO restructures the public agency to operate much more like a business organization.

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    6. Lessons from 9/11: Operations in times of crisis

      Sabrià, Frederic; Lago, Alejandro; Krawchuck, Fred
      Article 75533
      Service and Operations Management
      On the 20th anniversary of the September 11, 2001 terrorist attacks in the United States, it’s worth revisiting how leaders responded. That story contains useful lessons for distinguishing between clear, complicated, complex and chaotic situations, and managing the associated operations challenges accordingly.

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    7. Pillars of a Pedagogical Process for Educating Professionals of Action

      Chinchilla, Nuria; Vázquez- Dodero, Juan Carlos
      Technical Note ASNN-2-E
      Knowledge and Communication, Leadership and People Management
      The education of management professionals has certain requisites deriving from the nature of their professional activity. This technical note explores the foundations, virtues and limitations of the case method.

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    8. Tilt, 11. Tilting Your Strategy and Organization

      Dawar, Niraj
      Book Chapter HBS-0012BC-E
      Marketing
      In Chapter 11, Tilting Your Strategy and Organization (14 pages), the author explains three underlying principles of creating downstream competitive advantage. First, opportunities for new strategies lie downstream with the marketplace and customer, not within the company. Second, strategy can create both sustainable and accumulative competitive advantage. Third, while some capabilities can be outsourced, such manufacturing and delivery, the cust...

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    9. Fundamentos del proceso educativo del profesional de la acción

      Chinchilla, Nuria; Vázquez- Dodero, Juan Carlos
      Technical Note ASNN-2
      Knowledge and Communication, Leadership and People Management
      La educación de profesionales de la gestión tiene algunos requisitos que proceden de la naturaleza de su quehacer profesional. Esta nota técnica profundiza en los fundamentos, conveniencia y limitaciones del método del caso.

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    10. El método del caso: instrumento pedagógico para el profesional de la acción

      Chinchilla, Nuria; Vázquez- Dodero, Juan Carlos
      Technical Note ASNN-3
      Knowledge and Communication, Leadership and People Management
      Se discute el propio método del caso y su uso como técnica pedagógica en la educación de profesionales de la gestión.

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    9. INCAE (Costa Rica - Nicaragua) 8 items
    10. INSEAD (France) 7 items
    11. IPADE (México) 10 items
    12. Ivey Business School (Canada) 710 items
    13. San Telmo (España) 38 items
    14. Stanford Graduate School of Business (USA) 30 items
    15. Timoney Leadership Institute (Ireland) 1 item
    Language
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    5. Spanish 517 items
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    2. Book Chapter 71 items
    3. Case 1582 items
    4. Dossier 2 items
    5. Exercise 14 items
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    7. Magazine 4 items
    8. Teaching Note 685 items
    9. Technical Note 202 items