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    1. Aparkalo (B): Revised Business Plan

      Peeters, Claire; Zott, Christoph
      Case E-209-E
      Entrepreneurship
      Aparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...

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    2. Counterfeits and E-Commerce: Why Even Build It?

      Mani, Vidya; Thomas, Doug; Maiden, Stephen E.
      Case DARDEN-OM-1753-E
      Service and Operations Management
      This public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...

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    3. Harlequin Enterprises: Assessing e-Books

      Rod E. White; Tony S. Frost; Ken Mark
      Case IVEY-9B14M027-E
      Strategy
      Harlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.

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    4. e-Consulting (Spanish version)

      Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.
      Case HBS-804S07
      Service and Operations Management
      Proporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.

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    5. Semir's E-Commerce: Success and Exploration

      Juan Shan; William Wei; Xiaojia Sunny Wang
      Case IVEY-9B18A019-E
      Marketing, Strategy
      Zhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...

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    6. Grupo de Empresas Fortuny (E)

      Álvarez, E.; Tàpies, Josep
      Case F-606
      Finance
      Explica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).

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    7. Hindustan Unilever Mulls Over E-grocery Market Option

      Sandeep Puri; Manjusha Subramanian; Abhinav Grandhi
      Case IVEY-9B15A054-E
      Marketing, Strategy
      The prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...

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    8. E-Mail: Not Dead, Evolving

      Gill, Barry
      Article HBS-F1306Z-E
      Information Technologies
      E-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.

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    9. Fashion2Go: Just Another Fashion E-Tailer

      Aditya Kumar Banerjee; Rajesh Pillania
      Case IVEY-9B15M127-E
      Entrepreneurship, Strategy
      In 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...

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    10. Office Depot E-Business (Abridged)

      Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, Sayan
      Case DARDEN-BP-0524-E
      Corporate Governance
      This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.

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    480. Wells, John R. 65 items
    481. Werhane, Patricia H. 37 items
    482. Werker, Eric 39 items
    483. West, June A. 26 items
    484. Whitler, Kimberly A. 34 items
    485. Wiboon Kittilaksanawong 51 items
    486. Wicks, Andrew C. 60 items
    487. Wilcox, Ronald T. 30 items
    488. William Wei 37 items
    489. Winig, Laura 59 items
    490. Wong, Keith Chi-ho 23 items
    491. Wu, Charles F 25 items
    492. Yamazaki, Mayuka 33 items
    493. Yemen, Gerry 265 items
    494. Yoffie, David B. 101 items
    495. Yong, Sunru 25 items
    496. Yucaoglu, Gamze 33 items
    497. Yudkoff, Royce 40 items
    498. Zamora, Javier 39 items
    499. Zhichuan (Frank) Li 23 items
    500. Zhu, Feng 43 items
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