This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Una lección sobre negociación extrema: cómo negociar con secuestradores
Parmar, Ajay; Mehta, Kandarp; Stein, GuidoCase NEG-10Un rehén negocia con sus secuestradores y sale ileso de una situación en la que peligra su vida.Starting at €8.20
-
A Lesson in Extreme Negotiation: Negotiating With Kidnappers
Parmar, Ajay; Mehta, Kandarp; Stein, GuidoCase NEG-10-EThis is a negotiation where a hostage negotiates with kidnappers and gets out of a life threatening situation unscathed.Starting at €8.20
-
IESE Insight. Issue 10. Third Quarter 2011
IESE InsightMagazine REV-10-EEconomics, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyMauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alici...Starting at €22.00
-
IESE Insight. Número 10. Tercer trimestre 2011
IESE InsightMagazine REV-10Economics, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyHoy, las empresas que piensan en internacionalizarse, innovar y crecer tienen muy claro que deben dirigirse a los mercados que llamábamos emergentes, y que ahora se conocen como de alto crecimiento. Pero las realidades de estos mercados ya no son como hace una década. Los artículos de este número de IESE Insight apuntan algunos aspectos que las empresas harían bien en tener en cuenta. Mauro F. Guillen y Esteban García-Canal repasan la...Starting at €22.00
-
Negative Rates Are Negative in More Ways than One
John S. McCallumArticle IVEY-9B16TD03-EFinanceToday’s official interest rates are unprecedented, thanks to the spread of negative interest rate policy around the world. Negative interest rate policy is not an academic abstraction to be ignored by the corporate world. Indeed, negative rates come with negative implications for running a business. Until recently, zero was the lower bound on policy rates. But lately, various central banks representing about 25 per cent of global GDP have gone ne...Starting at €8.20
-
FIJI Water: Carbon Negative
Gino, Francesca; Toffel, Michael W.; van Sice, StephanieCase HBS-611049-EService and Operations ManagementSeeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon-Negative campaign that would offset more greenhouse gas emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's brand image. The compa...Starting at €8.20
-
Plug Power: A Case of Negative Revenue
Koch, AdamCase DARDEN-C-2460-EAccounting and ControlThis case examines the accounting implications of a customer incentive deal between Plug Power (Plug; an industry-leading manufacturer of hydrogen fuel cells) and Amazon.com, Inc. (Amazon; Plug’s major customer). Alexis Reed is an analyst struggling to understand the implications of the negative annual revenue reported by Plug for fiscal year 2020. This extremely rare occurrence was caused by the interaction between the accounting rules for repor...Starting at €8.20
-
10 Marketing Scenarios
Cian, LucaExercise DARDEN-M-1010-EMarketingThis exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.Starting at €8.20
-
Blackberry 10
Mary Gillett; Morgan HartCase IVEY-9B15B008-EAccounting and ControlIn 2014, a well-reputed innovative technology company had introduced a new operating system and two new smartphone devices with the goal of turning around the company’s slumping hardware sales. Despite positive product reviews in the media, the models did not sell as well as expected. Consequently, the lower demand led to impairment of inventory and supply commitments at various times throughout the following fiscal year. At the end of the fiscal...Starting at €8.20
-
FIJI Water: Carbon Negative, Teaching Note
Toffel, Michael W.; Gino, FrancescaTeaching Note HBS-612051-EService and Operations ManagementTeaching Note for 611-049Starting at €0.00