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    1. Athena Luxury Purses

      Sabrià, Fede; Markakis, Mihalis; Sáez de Tejada Cuenca, Anna
      Case OIT-5-E
      Service and Operations Management
      Athena Luxury Purses needs a 12-month production plan to meet its monthly forecasted demand. We will work to create one based on what we know of the company's current production capacity, plus the cost of different capacity changes (such as hiring or firing employees, or overtime work) and the price and cost of the purses made.

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    2. IESE Insight. Número 5. Segundo trimestre 2010

      IESE Insight
      Magazine REV-5
      Business Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People Management, Marketing, Strategy
      En dirección de empresas, lo que funciona en una cultura no tiene por qué ser válido en otra. El número 5 de la revista IESE Insight analiza algunos de los retos que plantea la dirección de empresas internacionales desde la perspectiva del liderazgo, la gestión de personas, el marketing y la ética empresarial. Carlos Sánchez-Runde y Richard M. Steers revisan el papel de la cultura en el rol de los directivos y en la motivación de los empleados qu...

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    3. IESE Insight. Issue 5. Second quarter 2010

      IESE Insight
      Magazine REV-5-E
      Business Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People Management, Marketing, Strategy
      Gives you the bigger mindset you need to adapt to the challenges of operating cross-culturally. Richard M. Steers and Carlos Sanchez-Runde explore the implications of culture for managing and motivating employees around the world. Marieke de Mooij urges managers to take a culturally segmented approach in their global marketing effort. Sophia Kusyk challenges three myths about doing business across cultures and provides some ethical decision-makin...

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    4. Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour

      Markakis, Mihalis; Sabrià, Fede
      Case OIT-6-E
      Service and Operations Management
      Bruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...

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    5. Chapter Five: 5. LIE #5 People need feedback

      Buckingham, Marcus; Goodall, Ashley
      Book Chapter HBS-1036BC-E
      Forget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...

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    6. Tilt, 5. Extracting Value from the Big Picture

      Dawar, Niraj
      Book Chapter HBS-0006BC-E
      Marketing
      In Chapter 5, Extracting Value from the Big Picture (23 pages), the author explores three ways of using marketplace information to create competitive advantage: relaying and connecting, benchmarking and mirroring, and predicting. The first method, relaying and connecting, creates customer value by providing aggregate information to customers. The author looks at the value and platform for this approach and presents Amazon.com's recommendation eng...

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    7. PharmaCo: Inject 5-Malware Infection

      Michael Parent; Greg Murray; Sundeep Sandhu
      Case IVEY-9B20M058-E
      Strategy
      Additional Supplement to accompany 9B20M058.

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    8. Managing Global Innovation 5. Improving Receptivity and Communication

      Doz, Yves L.; Wilson, Keeley
      Book Chapter HBS-9826BC-E
      Leadership and People Management
      Managing Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing t...

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    9. Casa Vicens: Pricing Strategy in Gaudí's First House

      Markakis, Mihalis
      Case OIT-9-E
      Service and Operations Management
      Casa Vicens, the first house that the famous modernist architect Antoni Gaudí designed in the city of Barcelona, opened its gates to the public for the first time in 2017. This case looks at the challenges that its management team faced in late 2022, the year that the young company returned to its pre-pandemic levels of business. Specifically, Casa Vicens could be accommodating many more visitors than it did at the time, and revenues had to incre...

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    10. Strategy Execution Module 5: Building a Profit Plan

      Simons, Robert L.
      Case HBS-117105-E
      Strategy
      This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of dif

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    478. Weinzierl, Matthew C. 52 items
    479. Weiss, Elliott N. 135 items
    480. Weiss, Mitchell B. 40 items
    481. Wells, John R. 65 items
    482. Werhane, Patricia H. 37 items
    483. Werker, Eric 39 items
    484. West, June A. 26 items
    485. Whitler, Kimberly A. 34 items
    486. Wiboon Kittilaksanawong 51 items
    487. Wicks, Andrew C. 60 items
    488. Wilcox, Ronald T. 30 items
    489. William Wei 35 items
    490. Winig, Laura 59 items
    491. Wong, Keith Chi-ho 23 items
    492. Wu, Charles F 25 items
    493. Yamazaki, Mayuka 35 items
    494. Yemen, Gerry 264 items
    495. Yoffie, David B. 106 items
    496. Yong, Sunru 25 items
    497. Yucaoglu, Gamze 33 items
    498. Yudkoff, Royce 40 items
    499. Zamora, Javier 38 items
    500. Zhu, Feng 43 items
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