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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Indian Farmers Fertilizer Cooperative Limited: Employee Data Conundrum
Shikha Bhardwaj, Shivani Sharma, Bikramjit RishiCase IVEY-W34116-EKnowledge and Communication, Leadership and People ManagementIn July 2022, the joint general manager of personnel and administration at the Indian Farmers Fertilizer Cooperative Limited (IFFCO)’s Paradeep unit received a call from the Delhi corporate office informing him of a complaint filed by the wife of a deceased employee against a current employee of the unit. The complaint alleged that the employee had defrauded the widow of approximately US$40,000—the sum total of her husband’s terminal death benefi...Starting at €8.20
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HNA Group: Global Excellence with Chinese Characteristics
Kirby, William C.; McFarlan, F. Warren; Eby, Joycelyn W.Case HBS-316013-EKnowledge and CommunicationBy 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high reputati...Starting at €8.20
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Recruit Holdings and the Ribbon Model
Miller, Paddy; Inami, HiromiCase DPO-388-EInformation Technologies, Knowledge and Communication, Leadership and People ManagementListed on the Tokyo Stock Exchange since October 2014 with $13 billion in sales, Recruit Holdings had created and managed as many as 200 businesses and brands through separate operating divisions across Japan, the rest of Asia, Europe and the United States. The key business of Recruit was that it operated a number of platforms and services that provided client data and could be accessed by many users. But what made it work? What made it sustainab...Starting at €8.20
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IESE Insight. Issue 16. First Quarter 2013
IESE InsightMagazine REV-37-ECorporate Governance, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, StrategyJosé M. Campa proposes the essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate finance back on track. Juan Almandoz draws out several lessons for creating a new community bank, which serve as useful reminders for any business seeking to reconcile its mission with the needs of customers, while also reconnecting with communities in vital and lasting ways. Mireia Gi...Starting at €22.00
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HNA Group: Global Excellence with Chinese Characteristics (B)
Kirby, William C.; Wang, YuanzhuoCase HBS-318090-EKnowledge and CommunicationThis case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to became a Fortune 170 company. How would HNA face the challenges of being a truly global and prominent company in an era of increasing scrutiny of big businesses?Starting at €5.74
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BlewMinds: Leveraging Influencer Communication Strategies
Puja Agarwal; Neera JainCase IVEY-W25336-EKnowledge and CommunicationIn 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly thr...Starting at €8.20
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Can People Trust You?: Influence Begins with Trust-Why Earning the Trust of Others Is Key to Becoming a Great Boss
Hill, Linda A.; Lineback, KentBook Chapter HBS-7315BC-EKnowledge and CommunicationWhat's it like to work for you? How do people experience you, especially in tense situations? Do they know they'll be treated fairly, supportively, and with respect? Or are they always on their guard, wondering how you'll respond to everyday problems? In this chapter, authors Linda Hill and Kent Lineback explain why the kind of person you are directly affects the people you manage-the quality of the work they do, their level of care and commitmen...Starting at €8.20
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Iz-Lynn Chan at Far East Organization (Abridged)
Hill, Linda A.; Mayo, Anthony J.; Teppert, Dana M.Case HBS-415033-EKnowledge and CommunicationThis case describes how to champion and implement organizational change from the middle by recounting the experiences of Iz-Lynn Chan at Far East Organization. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Zomato: An Ignorant Customer Communication Mistake or a National Issue?
RANJAN KUMARCase IVEY-W29862-EKnowledge and Communication, StrategyOn October 18, 2021 a Zomato app user wanted a refund for a missing item in his online food service order and contacted the company’s customer care agent over Twitter. The customer was from the southern Indian state of Tamil Nadu, where Tamil was the native language and a matter of parochial pride. What had started as a minor food order detail escalated into an online nationwide language debate with the accompanying hashtag #Reject_Zomato. The en...Starting at €8.20