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XSEED: Distribution Centre Operations during the Kerala Floods
Joshin John; Neetha J. Eappen; Mercia JustinCase IVEY-9B20D006-EService and Operations Management, StrategyIn August 2018, many regions in the state of Kerala, India, were experiencing rising flood waters, and people were being evacuated from flood-prone areas to relief camps. Various relief camp supplies in the state were being distributed through the distribStarting at €8.20
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Concentrix Corporation: Improving Customer Persistency for an Indian Insurance Company
Shylu John; Bhavin J. ShahCase IVEY-W25821-EInformation Technologies, Service and Operations ManagementIn August 2017, Concentrix Corporation (CNX) partnered with Photon Life Insurance Company (PLI), a leading insurance provider in India, to support PLI's customer management service. On February 1, 2018, Mohit Khanna, global operations manager at CNX, undertook a promising task to improve PLI’S customer persistency at minimal operational cost. If all policyholders with an approaching due date were to be called, then the number of service agents re...Starting at €8.20
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ABC Shipyard: The Facility Layout
Vijaya Dixit; Piyush Raj; Jitendra R. SharmaCase IVEY-9B16D023-EService and Operations Management, StrategyIn October 2014, the chief operating officer of ABC Shipyard was trying to decide how to respond to a request from a renowned marine logistics company for five large naval bulk carriers. The shipyard could manufacture the ships, but with its current layout and throughput, the ships could not be completed within the requested two-year delivery time. A modular approach was necessary to build large and complex products such as ships, complicating th...Starting at €8.20
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Vasant Farm Fresh: Reducing Food Wastage
Debjit Roy; Shailesh KulkarniCase IVEY-9B18D023-EEntrepreneurship, Service and Operations Management, StrategyIn June 2015, Vasant Farm Fresh (VFF) was creating a supply chain in Ahmedabad, India, to integrate farmers with retailers and provide fresh produce to customers. Fruits and vegetables have a short shelf life, harvesting operations tend to be labour intenStarting at €8.20
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Chartered Speed and the Bus Rapid Transit System
Debjit Roy; John Joy; Vaibhav MalhotraCase IVEY-9B15D004-EService and Operations Management, StrategyIn June 2014, Chartered Speed Private Limited, the contract provider for the much acclaimed Bus Rapid Transit System of Ahmedabad, India, would like to improve customer service in order to position itself strongly during upcoming contract renewal talks with Ahmedabad Janmarg Limited, the municipal body responsible for the system. Buses arrive at the company’s workshops during the night for daily repairs and leave the next morning for their schedu...Starting at €8.20
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Dr. Mak Lap Ming
John S. Haywood-Farmer; Josephine ChiuCase IVEY-9B11D017-ELeadership and People Management, Service and Operations Management, StrategyDr. Mak Lap Ming, an obstetrician and gynecologist who operated two clinics in Wan Chai, Hong Kong, was contemplating retirement. Now that his own child was financially independent and thus relieved some of the pressure on Mak, he was wondering if it made financial sense to retire soon. He also wondered what the immediate consequences of retirement would be and if semi-retirement was a viable option. To that end, he could work with a partner and ...Starting at €8.20
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Crocs: Revolutionizing and Industry's Supply Chain Model for Competitive Advantage - Teaching Note
Holloway, C; , Lee, H; , Hoyt, D; , Silverman, A; , Marks, MTeaching Note SGSB-GS57TN-EService and Operations ManagementThis case discusses the astounding growth of Crocs, Inc., a manufacturer of plastic shoes, from 2003 through early 2007. Much of the company’s growth was made possible by a highly flexible supply chain which enabled Crocs to build additional product within the selling season. The normal model used within the fashion industry was to take orders well in advance of each selling season, and produce to those orders, with relatively little additional...Starting at €0.00
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Fangda Partners: A Step Ahead
Nanda, Ashish; Rohrer, LisaCase HBS-719406-EService and Operations ManagementFangda Partners must determine how best to be a major, high-end law firm in the Chinese market. Elite Chinese law firm Fangda Partners has steered Alibaba and other Chinese and international clients through the complex legal, corporate, and regulatory challenges associated with executing international transactions. "Fangda has traveled a long distance in a short while," reflects senior partner Jonathan Zhou, "but we have a long distance to trave...Starting at €8.20
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Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Zhu, Feng; Smith, AaronCase HBS-615039-EService and Operations ManagementThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Starting at €8.20
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Semiconductor Manufacturing International Company in 2011
Shih, Willy; Cheng, JiaCase HBS-611053-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the service orientation that was necessary to support the customer promise of being a foundry. This meant transfor...Starting at €8.20