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JioMoney M-Wallet: A Cure for the Digital Economy
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav Garg VaibhavCase IVEY-9B18E010-EEntrepreneurship, Information TechnologiesReliance Jio Infocomm Limited (Jio) launched JioMoney, a mobile wallet (m-wallet) service, in May 2016. Jio was a new entrant in a market populated by established services. Six months later, when the government of India announced demonetization of two high-value currency notes, India’s cash-driven economy was pushed toward digital payments, providing Jio and its competitors with an opportunity. Jio had advanced technology supporting its service. ...Starting at €8.20
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCase IVEY-9B16E039-EEntrepreneurship, Information Technologies, StrategyIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchant for future purchases. However, by the end of 2015, the estimated worth of products returned under the Indian e-commerce platform was $800 million to $1 billion. The rate of returns of online prod...Starting at €8.20
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics (Spanish Version)
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCase IVEY-9B16ES039Entrepreneurship, Information Technologies, StrategyIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchantStarting at €8.20
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Tech Talk: Creating a Social Media Strategy
Arpan Kumar Kar; Reema AswaniCase IVEY-9B17E009-EEntrepreneurship, Information Technologies, StrategyTech Talk is an electronic content publishing portal that publishes articles on information and communication technologies. The articles cover specialized areas such as business analytics, e-governance, e-commerce, web technologies, big data analytics, software project management, telecommunication systems, business management theories, service science, e-payments, and Internet marketing. As a growth strategy, the co- founder of Tech Talk wants t...Starting at €8.20
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Digital Secretariat: Adopting an Automated Paperwork System
Vidushi Pandey; Sumeet Gupta; Pradyumna DashCase IVEY-9B16E031-EInformation Technologies, StrategyThe Digital Secretariat project proposed a radical change in the existing workflow of government offices of the Indian state of Chhattisgarh. The new system aimed to replace manual file processing in the state secretariat, thereby reducing the time consumed during file movement, improving archival facilities, and increasing efficiency. Digital Secretariat was developed by Chhattisgarh Infotech and Biotech Promotion Society in a private partnershi...Starting at €8.20
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Housing.com: Disrupting the House Search Process in India
Deepa Kajal Ray; Nitin SangwanCase IVEY-9B15E004-EEntrepreneurship, Information Technologies, StrategyIn July 2014, the head of Data Sciences Lab, the technical division of Housing.com, an online realty company based in Mumbai, India, is wondering whether the company has truly revolutionized the housing search process. The Indian real estate market is extremely unorganized, fragmented and suffering from lack of clear information. Any facts about properties for sale or rent primarily rest with brokers, who not only often charge exorbitant fees fro...Starting at €8.20
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Cyberpreneur's Wake-up Call: Cyber Security and Millennial Talent Crises
Nakul Gupta; Arjun Bhatnagar; Jyotsna BhatnagarCase IVEY-9B13E029-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyIt was summer of 2013, and the news of cyber-attacks and information security breaches was on the rise in India, as it was worldwide. Incidents such as the Axis bank’s cyber-crime incident and the news of the American National Security Agency’s global e-surveillance were creating consternation and dilemmas in the minds of information security consultants. One such consultant owned and operated an information security company, Percept Softech, a L...Starting at €8.20
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Facebook's Free Basics: Free in India
Reema KhuranaCase IVEY-9B16E024-EInformation Technologies, StrategyIn February 2015, Facebook’s Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device companies. The platform was meant not only to enable Internet access on a smartphone but also to deliver low-cost Internet connectivity to the masses. Internet.org had already successfully launched Free Basics for a population of eight million people in nine countries across Asia, Africa, and So...Starting at €8.20
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Growing the Online Portal of Business Fundas
Arpan Kumar KarCase IVEY-9B14E024-EEntrepreneurship, Information Technologies, StrategyBusiness Fundas, a portal that publishes educational business and management articles, is situated within the electronic publishing industry, which has many players and is highly fragmented. The start-up company faces many challenges in its efforts to position itself for growth and to take advantage of various innovative value propositions and business models. The senior managers hope to gain insights into user-specific trends through the use of ...Starting at €8.20
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Cashify: Supporting the Transition Towards a Circular Economy
Rashmi Kumar Aggarwal, Poonam Garg, Harsahib SinghCase IVEY-W31138-EInformation Technologies, StrategyCashify, a start-up incorporated in 2013, is a reverse commerce (re-commerce) company in India with first-mover advantage in the re-commerce of electronic goods. In its contribution to the circular economy (CE), it claims to handle 100,000 used smart phones a month and plans to grow the figure to 200,000 by 2023. The company contributes to the CE by adding value to used electronic devices, particularly smart phones, and extending their lifespans....Starting at €8.20