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www.dhonuk.com - Marketing Art in an Emerging Market
S. Ramesh Kumar; Shamit BagchiCase IVEY-9B11A019-EMarketingShamit Bagchi, owner of the online art company Dhonuk, recognized that art was a niche market in India. He wanted to utilize psychographics in order to better understand art buyers and properly position his company, so he undertook a survey of art consumers’ behaviour. He believed that through selecting the appropriate demographic segments, analyzing his competition, and using the behavioural insights of the survey, he could create the proper pla...Starting at €8.20
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Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCase IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Starting at €8.20
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Mithilasmita: Can Traditional Art Be Preserved Through Intellectual Property Protection Only
Ankur Joshi; S.K. TapasviCase IVEY-9B14M135-EEntrepreneurship, StrategyOn a visit to her ancestral village in India, an entrepreneur found that maintaining the sanctity of traditional Madhubani paintings was no longer something that artists considered worthwhile. In the name of contemporary art, the traditional style of this world-famous Indian art was being distorted. However, artists were willing to switch back to traditional techniques of creating art as long as their livelihood needs were met. In late 2010, Mith...Starting at €8.20
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Culinary Art School, Tijuana, BC
Ruiz González, Carlos; Chalita Kaim, EsmeraldaCase IPADE-DG 13 C 08Service and Operations ManagementEl caso narra la historia de la "Culinary Art School" una escuela muy particular (muy innovadora) de artes culinarias en Tijuana (en la frontera de México con California). Esta escuela, una de las más prestigiadas del país, tiene un enfoque muy innovador en su formación de cocineros. Este material puede usarse como un caso de modelo de negocio y también como un caso de entrepreneurship, donde el protagonista aprovecha muy bien las oportunidades d...Starting at €8.20
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Perna Arts: Managing the Complexity of Creativity and Commerce
Kajari MukherjeeCase IVEY-9B14M098-EStrategyPerna Arts is a movie production company that has gradually branched into related businesses straddling distribution, exhibition, programming and education. The company was among the first to go public after the movie business attained industry status in India. It was also one of the first to recruit a professional manager as its chief executive officer to put in place processes, systems, performance metrics and procedures aligned to its strategi...Starting at €8.20
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Aftertaste Foundation: Dignified Livelihood through Art
Vidur Dhabaria; Meena Galliara; Swati SisodiaCase IVEY-W25434-EEntrepreneurship, StrategyAftertaste Foundation (Aftertaste) was an organization that provided livelihood support to women living in the impoverished urban areas of Mumbai, India, who created sustainable handicrafts. Aftertaste was started in 2013 and initially employed three craftswomen. By 2021, the organization had expanded to two locations and had increased the number of craftswomen employed to 40. Aftertaste’s business model was focused on creating social impact by g...Starting at €8.20
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Social Productive Entrepreneurship Through Music and Art "SIFAIS 2.0: Towards a Replicable Entrepreneurial Model"
Cátedra René Morales Carazo de Emprendimiento; Jiménez Elizondo, Gustavo André; Fernández, Maris Stella; Schill, RyanCase INCAE-31248_E-EFinanceSIFAIS es una empresa social, que se enfoca por más de 6 años, en ofrecer espacios de crecimiento personal y comunitario dentro de contextos socio-ecónomicos marginales, mediante la música, arte y deporte en el Barrio La Carpio en San José capital de Costa Rica. El SIFAIS se preparaba para crecer como un centro modelo en el país. Maris Stella Fernández y Manuel Zuñiga, presidenta y miembro de junta directiva debaten sobre el futuro y expansión de...Starting at €8.20
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Aftertaste Foundation: Dignified Livelihood through Art - Teaching Note
Vidur Dhabaria; Meena Galliara; Swati SisodiaTeaching Note IVEY-W25435-EEntrepreneurship, StrategyTeaching note for product W25434.Starting at €0.00
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National Pharmaceuticals: The Art of Employee Retention
Ashok Priyadarshi; Subrat Sarangi; Gloryson ChalilCase IVEY-9B20C001-ELeadership and People Management, StrategyThe chief human resources (HR) officer at National Pharmaceuticals (National), established in 1937 in Bihar, India, had been with the organization since 2007. The organization had been facing high employee attrition rates since 2013. Although the organization had reduced its employee attrition rate from 44 per cent in financial year (FY) 2014–15 to 25 per cent in FY 2017–18, the organization was yet to reach the industry benchmark rate of 12–13 p...Starting at €8.20
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Emprendimiento Social Productivo a Través de la Música y el Arte "SIFAIS 2.0: Hacia un Modelo Emprendedor Replicable"
Cátedra René Morales Carazo de Emprendimiento; Jiménez Elizondo, Gustavo André; Fernández, Maris Stella; Schill, RyanCase INCAE-31248_SFinanceSIFAIS es una empresa social, que se enfoca por más de 6 años, en ofrecer espacios de crecimiento personal y comunitario dentro de contextos socio-ecónomicos marginales, mediante la música, arte y deporte en el Barrio La Carpio en San José capital de Costa Rica. El SIFAIS se preparaba para crecer como un centro modelo en el país. Maris Stella Fernández y Manuel Zuñiga, presidenta y miembro de junta directiva debaten sobre el futuro y expansión de...Starting at €8.20