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Rawayeti Foods: Performance Management in a Family-Owned Business
Asfia Obaid; Anoosha Mazhar; Furwa Batool; Neelab KayaniCase IVEY-9B20M167-EEntrepreneurship, StrategyIn 2017, the chief executive officer of Rawayeti Foods, a Pakistani company dedicated to ensuring the purity and quality of its spices and pulses, was considering the future of his family-owned business. The company had experienced great success since itsStarting at €8.20