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Ben & Jerry's: Preserving Mission & Brand within Unilever, Teaching Note
Austin, James E.Teaching Note HBS-309051-ETeaching Note for [306037].Starting at €0.00
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DeliverMeal Ivory Coast: Addressing Headquarters' Demands (Simplified Chinese Version)
Benoit Decreton; Phillip C. Nell; Alison E. HolmCase IVEY-9B17MC048-EStrategyIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Starting at €8.20
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DeliverMeal Ivory Coast: Addressing Headquarters' Demands
Benoit Decreton; Phillip C. Nell; Alison E. HolmCase IVEY-9B17M048-EStrategyIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Starting at €8.20
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Olam: On a New Course
Bell, David E.; Reinhardt, Forest L.; Shelman, MaryCase HBS-513044-EMarketingTo maximize their effectiveness, color cases should be printed in color. From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production of packaged goods, shifting from its traditional focus on the midstream of the value chain. The case raises q...Starting at €8.20
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Diageo: Innovating for Africa, Teaching plan
Bell, David E.; McLoughlin, Damien P.; Shelman, Mary; Otazo, AndrewTeaching Note HBS-515056-EStrategyThis teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets.Starting at €0.00
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Jumia Nigeria: from Retail to Marketplace (B)
Casadesus-Masanell, Ramon; Arora, NamrataCase HBS-718432-EStrategyThis follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?Starting at €5.74
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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCase IVEY-9B17A022-EMarketing, StrategyKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Starting at €8.20
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Floward
Palepu, Krishna G.; Arora, NamrataCase HBS-124010-EStrategyIn 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from global growers and had control over the entire delivery chain, had expanded its footprint to 32 cities across nine MENA countries and had ventured into the UK. Witnessing a remarkable CA...Starting at €8.20
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Jumia Nigeria: from Retail to Marketplace, PowerPoint Supplement
Casadesus-Masanell, RamonCase HBS-718468-EStrategyPowerPoint slides for case 718401 and 718432.Starting at €8.20