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Arrebato por unas nueces - Una cultura corporativa en crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementEl presente caso describe los acontecimientos que detonaron una crisis corporativa en la compañía aérea Korean Air en diciembre del 2014. Al tiempo que se ofrece un escenario cronológico de los hechos, se identifican tanto los fallos en la gestión de los problemas como los desaciertos comunicacionales y el consiguiente debilitamiento en la relación con sus diversos stakeholders. Progresivamente, se muestra la escalada de errores que hicieron que ...Starting at €8.20
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Walmart around the World (Spanish version)
Alcacer, Juan; Agrawal, Abhishek; Vaish, HarshitCase HBS-716S11StrategyAfter reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company's locat...Starting at €8.20