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There Be Dragons
de Toro, Juan Manuel; Iniesta, FranciscoCase M-1265EntrepreneurshipLos amigos Ignacio Gómez Sancha e Ignacio Núñez, jóvenes ejecutivos de Madrid, decidieron convertirse en productores de cine tras una cena celebrada en la capital de España con motivo de la búsqueda de financiación para la última película de Roland Joffé. Una conversación larga y distendida entre el director y los dos Ignacios, hizo que éstos decidieran embarcarse en el proyecto, y se comprometieran a encontrar los recursos económicos necesarios ...Starting at €8.20
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Goodyear Tire & Rubber: M&A Synergies
Mark SimonsonCase IVEY-W32285-EAccounting and Control, FinanceIn late 2020, The Goodyear Tire & Rubber Company (Goodyear)’s chief executive officer, Richard Kramer, told Cooper Tire & Rubber Company (Cooper)’s chief executive officer, Bradley Hughes, that Goodyear would submit an acquisition proposal by the end of the year. Goodyear had spent the last two years enduring global weakness in the automotive industry and the onset of the worldwide COVID-19 pandemic, which contributed to Goodyear’s stock falling ...Starting at €8.20
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Banorte M vil: Data-Driven Mobile Growth
Israeli, Ayelet; Larangeira, Carla; Cal, MarianaCase HBS-520068-EMarketingIn mid-2019, Carlos Hank, was deliberating over the results for Banorte M vil - the mobile application for Banorte, Mexico's most profitable and second-largest financial institution. Hank, who had been appointed as Banorte s Chairman of the Board in January 2015, had overseen Banorte's transformation (and multi-million-dollar investment) from a product and client volume-focused bank into a customer-centric, technology and data-driven organizati...Starting at €8.20
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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCase HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Starting at €8.20
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John M. Case Co. (Spanish version)
Hayes, Samuel L.Case HBS-206S05FinanceThe owner of a small, privately held company decides to sell out, and a group of the company's top managers structures a leveraged buyout. A rewritten version of an earlier case.Starting at €8.20
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
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Unity Bank: Realizing Value From an M&A Integration
Nicole R.D. Haggerty; John FongCase IVEY-9B08E009-EInformation TechnologiesA member of the integration leadership team must help plan and execute the integration of Delta's information technology (IT) operations into those of Unity. He has been given a time limit of three years and has been charged with removing $60 million of expenses during the process. Half of the savings will come from reducing the number of staff whose roles have been duplicated as a result of the merger. The remaining savings will be achieved thro...Starting at €8.20
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Pepsi-Cola España - 1994
Iniesta, Francisco; Pons, J. M.Case M-1042MarketingA finales de marzo de 1994, los ejecutivos de Pepsi-Cola España decidieron repasar los hechos de los últimos tres años, posiblemente el periodo de mayor intensidad en términos de competencia en el mercado español de los refrescos. Pretendían evaluar las acciones de marketing realizadas durante dicho periodo, sobre todo el lanzamiento de los nuevos productos y su estrategia publicitaria.Starting at €8.20
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BBVA. El valor de una marca
Cintora M. A.; Oliver, XavierCase M-1177MarketingCaso que describe el proceso de adopción de la marca BBVA tras la fusión del Banco Bilbao Vizcaya y Argentaria. Comparación con la estrategia multimarca de otros bancos, como el BSCH o ABN AMRO. Descripción del proceso de creación de la marca BBVA y del compromiso adoptado por el banco de basar su estrategia en la imagen de marca, en los intangibles: cultura corporativa, capital humano, reputación. Explicación del proceso de creación de una marca...Starting at €8.20
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Sony España, S.A.: Pyxis
Pons, J. M.; Shimizu R.Case M-868MarketingUn director de producto de Sony España es responsable de la elaboración de un plan de marketing para el lanzamiento de un producto nuevo en una categoría totalmente nueva para la compañía: un Sistema de Posicionamiento Global (GPS) que tiene diferencias claras del resto de sus competidores. Deben tomar las decisiones sobre el precio, los canales de distribución y estimar las ventas del primer año para realizar los pedidos necesarios a la fábrica ...Starting at €8.20