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Creating an Industry (B)
López L.; Pin Arboledas, José RamónCase DPO-10-ELeadership and People ManagementThis case deals with the founding of a leading herbal medicine company, Soria Natural, and its conflict with the town hall of the small town where it is based, which will not let it expand the factory. The case also examines the personality of the company's creator and president, Antonio Esteban Villalobos, who decides to go on a hunger strike in a final attempt to get authorization for the factory expansion.Starting at €5.74
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Creating an Industry (A)
López L.; Pin Arboledas, José RamónCase DPO-9-ELeadership and People ManagementThis case deals with the founding of a leading herbal medicine company, Soria Natural, and its conflict with the town hall of the small town where it is based, which will not let it expand the factory. The case also examines the personality of the company's creator and president, Antonio Esteban Villalobos, who decides to go on a hunger strike in a final attempt to get authorization for the factory expansion.Starting at €8.20